If you want to improve the quality of your lenses, then it helps to know where you are making mistakes. In this post I will talk about the reasons why your lenses are not doing so good and what you should be doing when you’re building new ones. If I somehow didn’t remember to include something important, please let me know in the comments section. I feel that it’s important that we learn together as we will all be more successful that way, so let’s start!
1. The Title Does Not Stand Out From The Crowd
If your title is the same just like all your competitors, then you have much less of a chance that people will click on yours. The title is the first thing a potential visitor sees in the search engines. Take the time to create a great title. Include something shocking, perhaps something a tad negative, something that builds curiosity or even make a Top 10 list. The title you choose is very important! Don’t forget this. Use words like excellent, on sale, 2012, free, cheap, … and other compelling words or phrases all within your title.
2. A Short And/Or Bad Intro
The introduction is the second most important thing on your lens. You need to catch their attention, or your visitors will leave your lens straight away. Be sure to choose your words carefully and build curiosity. Tell people what your lens is about and always remember to be kind.
3. Duplicate Content
Duplicate content is VERY bad for your lenses, because Google will probably not index it in the search engine results if the same content was on another site first. You don’t have the permission to steal other people’s work, and it’s also bad for your business. You have to also think about your reputation. You can easily create high-quality content with the AIDA formula. Always remember that content with a touch of your own personal experiences can do wonders. Use other content just for ideas and write them into your own words. It’s essential to always write unique and original content!
4. Poor On-Page Optimization
Occasionally I see intro’s and text modules which start with sentences that don’t have the main keyword in them. This is not good. You need to include your main keyword in the first sentence. If your lens is not well optimized, you will get less visitors which in turn leads to less sales, etc. You need to include your main keyword in the title, the first sentence of the intro and within each of the subtitles. You can use LSI keywords in subtitles and then simply use your main keyword once every 150-200 words, but don’t stuff your keywords, because that is basically spamming. You really want to just make it natural as opposed to having the keyword injected every 3 words. You can also check the Google keyword tool, to analyze the traffic and keyword statistics of your specific lens which is really cool (take a look at this post from a fellow Squid on how to do that).
5. Using Images With Copyrights
If you don’t own your own pictures and use someone else’s, that’s bad. This is just the same as with stolen or duplicate content. You can get in real trouble for using pictures that you don’t own. But there is solution for this. You can get free pictures from a number of public domains, or clip-art sites who provide free images. You can use http://search.creativecommons.org/ or http://compfight.com/ to search for your images. Just verify permission has been granted and then make sure to add credit to the user and everything will be fine.
6. Not Using Social Modules
Social modules, like Comment and Duel modules, are great for interacting with your visitors. They can express their opinion on the subject and connect more with your content. This will make it more likely that they will share your articles with others. And also Google likes that, because they see action on your lens. Don’t forget, every related comment is like fresh content for your lens. Comments actually update your lens.
7. Lacking A Poll Module
Polls can show you what people vote for. With the Poll module, you can create more content on the subject with the most votes. They also allow visitors to take a break from reading all the text. Your lens is more fun with polls and visitors will like this.
8. Focused On Selling And Not On Pre-Selling
Lots of lensmasters are doing the same mistake. They are pushing visitors to buy products from their lenses. You job is to pre-sell the product, and to cultivate curiosity, so people will click on your affiliate links. Don’t tell them everything, but you should include your own experience with the product. This will also make it so that your visitors will trust you more.
9. You Don’t Interlink Your Lenses
It’s really important to interlink your lenses if the lenses have similar content (the same niche). You will get related backlinks and more traffic through these links. Interlinking is very important for SEO.
10. Not Following The Squidoo TOS
If you don’t, this could be bad. Sooner or later your lens will get locked. Squid Angels are doing a great job, so don’t be stupid. If you need to change something, do it. Act before something goes wrong. Put your energy into doing correct work and avoid having your lens locked for something you could have easily fixed.
Are you making any of these mistakes? Please click ‘Like’ if you found this content useful and share it with other Squids as well, so they too can create better lenses.