Interview with Squidoo Lensmaster Tipi / Susie Lehto
Fellow Squids, this is the moment you’ve been waiting for. Last time I promised, that I’ll post an interview with a very successful Squid and here it is!
Tipi, one of the most successful lensmasters. Her real name is Susie Lehto and she will share with us great information on how she started with Squidoo, how much she earns and much more! In the past week we exchanged some e-mails and the interview was done.
First I would like to thank Susie for taking the time to answer on some of my questions, because I know how busy she is. She’s a true professional!
Interview With Tipi
“Mitja asked me these questions and I’m going to do my best to answer them.”
When Did You Start With Squidoo And Why?
June 26 2008 – A stranger on a forum recommended Squidoo to me, after I told him I was new to earning money online, and asked where would be a good place to start. One of those angles in skin.
I was in a serious car accident in 1997 and had to change careers. I was a window cleaning, janitorial, and painting contractor before the accident. The insurance settlement was running out, and I knew that I needed to generate an income from home. After three applications for SSDI, I was denied. Squidoo became my bread and butter, and I live on my Squidoo income.
When Did Your First Bigger Results Come And How Did You Feel?
When I started earning $350 a month, I felt encouraged and set my next goal to earn $500 a month, and so on.
Is There Any Investment You Made For Your Success?
I invested in high-speed internet, got a better (used) computer, and a laptop.
How Do You Promote Your Lenses And Is There Any Special Place You Build Backlinks To Your Lenses?
I use Twitter and FaceBook, ping, once in awhile SquidU Lens Spotlight, and Squidoo’s Discovery Tool, tags, and lenses.
How Much Time Do You Spend On Squidoo Every Day?
It’s a full-time job for me and I do get in some over-time.
What’s The Most Important Thing You Do On Squidoo Every Day?
Encourage and help others.
I’m Sure You Had Very Big Paydays, But Can You Reveal Us Your Highest Up To Date?
$1,356.00
What Kind Of Lenses Are The Best For Making Money?
I don’t know. I sell a lot of books, and am not getting rich quick.
Which Resources Do You Use For Squidoo?
Amazon, eBay, FaceBook, Twitter, and Squidoo. I’m not a blogger, but I really should do that.
What Is The Best Tip You Can Give To Other Lensmasters?
First: Use the Amazon Voting (plexo) module, it’s the best one we have. Update an Amazon Spotlight with a new product, and then add the other product to a “plexo”. If you have a plexo on your lenses and come across an item you want to add to your lens, you can do it without editing. Then when you can, go back and update that item with your keywords in the title and in the description if you like. There is no other “sales module” where we can change the title of the product to fit our keywords; which is something I have been working on and have a long ways to go.
Second: Set goals for your self to achieve, and once you reach a goal…set another one.
What Is Your Biggest Inspiration?
Being able to earn an income and help out my family when they need it, and earning for favorite charities.
How Do You Work On Squidoo, You Have Some Special Plan Through The Day?
I work at improving lenses a little or a lot at a time, trying to make them useful, informative and tight. Old lenses that are failing will get redone, and with what I have learned that is going pretty well.
Here the interview ended.
I think setting goals is very important for your success. You can’t improve your work if you don’t know why you are doing something. Write down your progress and make a plan for the next day or week. Check it out at the end of the day / week and see if you managed to do things you wrote down. Measuring is the key for success.
I need to get high-speed internet too, I’m still on 3MB. I usually spend a lot of time on Squidoo, but now I’m working on my backlinks, so the lenses will get higher positions in search engines. I track my rankings with Market Samurai.
Tipi, you help other lensmasters a lot! You read their lenses, like them, sometimes bless them and give them long and amazing comments. It’s great that we have someone like you on Squidoo. I think all lensmasters appreciate your work and so do I.
$1,356.00 is a big payday. Congratulations! I hope someday I will get that kind of payday too. About blogging I think you should start, because with blogging you can get your audience and more exposure for your work. Blogs can bring you lots of backlinks for your lenses.
I don’t use a Plexo module a lot. I will try it on my new lenses and I will report if it will work well. Thanks for your suggestion. I’m fascinated on how many lenses you have with such a great lensrank. It’s truly amazing!
Tipi, thanks again for your time and I hope we will make another interview in the near future. It was pleasure working with you. I wish you all the best and I hope you’ll get even more traffic and sales on your lenses.
I hope you all enjoyed and learned something new from this interview. You can also follow Susie on Twitter and check out her lensmasters profile page to learn something new from her lenses. I know she will be very happy if you’ll visit her profile. If you have any other questions, please write them in the comment area.
P.S.: She likes to return likes and comments in a big way ![]()
No related posts.








This was awesome! Great to learn a little about Tipi. I am new to Squidoo, and have seen her lenses, and she does leave really nice responses. Encouraging ones as well.
She has blessed some of mine, and she really is like an angel on there.
Thanks for doing this article!
Martin
Really nice and very inspiring interview with one of the best Squidoo lensmaster! Thanks for sharing. I look forward to more interviews with lensmasters in the future
Yes Martin, Tipi is a great person and great lensmaster. She likes to leave comments on other lenses etc.
Tilen, more interviews will come soon!
Best wishes,
Mitja
Wonderful interview with Tipi! I’ve know Susie pretty much ever since I joined Squidoo in March 2009. She is one of the best of the best lensmasters on Squidoo and I’m privileged to know her and call her friend. She is always very helpful and spends a great deal of time interacting with and encouraging other lensmasters.
I’m really happy to see the fruit of her labour on Squidoo and wish her continued success. And, Mitja, I wish you all the best too…you’re doing a great job and I know you will continue to do better!
Great interview. Susie – thanks for the plexo tip. It makes a lot of sense. And congrats on your success. For today, I can only dream of payouts like that.
AJ and Rhonda, thanks for your comments! Yes, Susie is really a great person and I’m happy she did this interview with me. Thank you AJ, I wish you all the best too.
That plexo tip is really cool, because we can put our keywords in it. I will need to work hard too, for that kind of payday.
Sincerely,
Mitja
Great interview, thanks Tipi for giving us your time!
Great interview, so glad I caught this on twitter, Tipi really is an inspiration to us all!
I just had a record Squidoo payout and it’s still only 10% of what Tipi earns! She is an inspiration to us all, and a great help to others as well.
Thank you all for comments, I really appreciate them. Tony, it’s important that you know how to make $1! Now only sky is the limit.
Great interview, I’ve learned lots from Tipi in the squidu forums.
Hi Timewarp! Thanks for your reply! I learned a lot from her on SquidU, too. She is such a great person!
Thanks for all the great info. Tipi has been an encouragement in my learning process on squidoo. She is a leader in our community and I hope to grow up to be just like her.
Thank you Mitja, for this very interesting interview! I have seen the Plexo module–but am not exactly sure how to use it. So I have my homework cut out for me! Keep up the interviews! As we learn about each other’s stories, we are inspired to try harder on Squidoo!
Is that $1,356.00 in one day, or a monthly payment? $1,356.00 is not a lot for a full time job. If its in one day that awesome.
Gayle, thanks for stopping by! In the future there will be lots of interviews! I agree.
Rose, it’s a monthly payment.
Best wishes,
Mitja
That Amazon Voting (plexo) tip is interesting, I will try that. Thank you Tipi (and Mitja)
Thanks for an encouraging interview. It can be done, with lots of hard work and learning. Thanks for what you do.
Tipi is one of my favorite lensmasters. She’s so nice and very helpful like you, Mitja.
Awesome interview!
Thanks again for the tip, Tipi.
No problem, soon there will be more like this! Thank you all!
Such interesting questions! What a sensible and helpful lady Tipi is!
Great information. Susie, you have been a big help and inspiration to me….with advice on the message board, squidlikes, and blessings. Thank you so much!
I didn’t ever know that there is a chance to earn something from squidoo. Neither that u can earn $1,356.00 as a pay day. That is half of what I bring home at the end of the month XD
But we are sure that this are true sums? No fake?