Hello my dear Squids! What’s up? This is the fourth article from Nina Kolar on my Squidoo Maestro Blog. In this post she will present you 5 crucial formulas to attract visitors to your Squidoo lenses. Don’t overlook her SEO tips, because you really need to do them to improve quality of your lenses. Thank you Nina for sharing this information with us.
Is Your Squidoo Content Visible In Search Engines?
Being able to create the content of high value for your readers is one thing and making it being actually found and seen by search engine spiders and your readers, is a completely another thing. No one can assure you that once you create interesting, helpful and quality Squidoo content, it is actually going to be found in search engines by your target readers.
So, what can you do right away to make that actually happen? There are 5 easy and applicable steps you can follow in order to make the search engine spiders actually crawl your website and make it appear in the search engine listings.
1. Have You Already Defined Your Keywords?
If you haven’t, do it right away! Keywords play a vital role in your Squidoo lenses text and once you define them, it will also be easy for you to know what your lenses can be about. Though, you must also know how to write your content in a proper way to make your readers stay on your lens and keep returning.
If you want to know how to write quality content, you can read three of my previous articles about How To Write Appealing Content, What Is The Key To Really Original And Interesting Content? and one about the AIDA approach.
To define your relevant keywords, you can use Google Keyword Tool, which helps you to find out what search terms you should optimize your content for, how strong the competition is (for AdWords), how many global and local monthly searches for these terms there are, what the trends are, etc.
2. What Are Long Tail Keywords And How To Use Them?
You’ll probably have little or no success if you go for common, short search terms, unless there is weak competition. It’s always better to choose so called “long tail keywords”, which usually have weak competition, less searches, but it is easier to optimize your lens on these words. Let’s say, you want to create a brand new lens about bracelets.
The term “Bracelets” has 60.500 global monthly searches and the competition is medium, while the term “Friendship Bracelets Patterns” has less searches than the “Bracelets” term, only 5.400 of them, but the competition is weaker and it is also a long tail keyword, which means, it is going to be much easier to optimize your lens using the long tail term than the common one.
3. Use Keywords In Your Text
Once you have defined your keyword/keywords, try to use them in your lens text. First, use it in your URL and your lens title, also, try to use it in every title of your modules, but don’t spam. Later, when you are going to add new modules, you can always choose new keywords, depending on your lens statistics and search terms. Use keywords in the first sentence of your very first Text module. Do not try to overuse the keyword, as your lens is going to be punished by getting lower ranking in search results. 5-7% of keyword density in your text will do. Try to add some modules where you also use some other keywords, which are related to your topics, but are different to your main keyword (LSI keywords).
4. Are Your Photos Correctly Named?
Wherever you use Text modules, also use photos, which you must name correctly. If your lens is about friendship bracelets patterns, name your photo friendship-bracelets-patterns.jpg and once you upload it, label this photo something like Beautiful Friendship Bracelets Patterns. This will help your lens to be optimized better.
5. Use “Internal” Links To Link Different Lenses You Created
Once you have created your lens or many of them, use each of your lenses to support some other lens with similar topics. If you are a jewelry maker and you have 3 different lenses on similar topics, like Wire Jewelry, Bridal Jewelry and Designer Jewelry, link them together (internal linking or contextual linking), as this will help your readers quickly find out about your other lenses and you will have greater chances to get more likes, comments and participations in quizzes and debates. And you’ll get relevant backlinks!
Is your Squidoo lens optimized for the right keywords? Do you use long tail keywords? How well are your text and other modules optimized?